Allbirds’ Strategy, 5 Reasons Behind its Fast Growth
Indigo 9 Digital
FEBRUARY 8, 2023
But that’s exactly what Allbirds did when it launched its Wool Runner sneaker in 2016. Those initial insights eventually turned into a $200,000 grant from the New Zealand Wool industry which was then used to create a patented wool material. When Allbirds launched in 2016 it launched with one model, the Wool Runner sneaker.
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