Wiser

JULY 27, 2017

Take a guess: what occasion is being advertised by the following promotions from various sources? The campaigns surrounding Prime Day are a clear example of the difficulty in scaling promotional monitoring. In other words, be willing to go beyond the traditional holiday-based promotional calendar. “Free Shipping.

Merchant Services 88

Merchant Services Promotions Advertising Shipping 88

Store Growers

AUGUST 27, 2019

In 2016, MVMT did $60M in revenue. Since the MVMT YouTube channel is pretty small, a lot of those clicks either come from paid ads or other channels promoting the brand to collect affiliate commissions. MVMT is advertising in a lot of different markets. Search Advertisements. Search Ad for MVMT’s anniversary promotion.

Merchant Services 35

Merchant Services Advertising Accounting Promotions 35

Store Growers

NOVEMBER 27, 2018

It’s hard to get an exact number, but people in the industry estimate Allbirds spends about $100-500k/mo on advertising. The most important reason is to block competitors from advertising on “allbirds” related keywords. And by advertising on it they are gunning to become part of the consideration set.

Advertising 31

Advertising Returns Accounting Shipping 31

Retail Geek

JANUARY 22, 2021

Installment Payments heat up – At least one company is acquired (Affirm, Afterpay, Klarna, QuadPay, Sizzle) Yes (IPO’s). Digital grocery wars heat up. Owned brands continue to grow. 5% of retail in 2019, could be 8-10% in 2020 (as measured by IRI, for CPG private label). Digital in-store heats up, QR codes make a comeback Yes.

Payment Services 73

Payment Services Drop-Shipping Merchant Services Returns 73