article thumbnail

“Steal with pride”: How Officeworks and Woolies are tackling sustainability

Inside Retail

Meanwhile Holt, who was appointed general manager of sustainability, health and quality at Woolworths in 2016, explained that the team would discuss plans at length in order to determine which initiatives would resonate with customers, and actually work. “My However, there have been claims that the health-star ratings are misleading.

Fashion 264
article thumbnail

6 hugely popular fashion retailers that fell out of favour

Retail Gazette

The retailer was notorious for its steamy advertising campaigns, which often featured young female staff members alongside its cult products including the infamous tennis skirts and disco pants. The alleged misconduct , coupled with questions surrounding its advertising methods, sent sales at American Apparel spiralling.

Fashion 59
article thumbnail

How Beyond Meat’s Marketing Strategy Set it Apart

Indigo 9 Digital

In 2016 Whole Foods decided to give the company a chance by placing Beyond Meat in its meat section. There are countless advertisements with men barbequing burgers or hanging out with their friends as they bond over their favourite protein, read meat. It provided Beyond Meat with one of the best forms of advertising, credibility.