6 Ways Farfetch is Disrupting Luxury Retail
Indigo 9 Digital
SEPTEMBER 7, 2022
With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. This model is in contrast to Farfetch’s rival Net-a-Porter which operates primarily a wholesale model where it owns the inventory sold on its site. Do you like this content?
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