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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. We will need to generate and sustain increased revenue and manage our costs to achieve profitability. It’s expensive when you don’t have stores.

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6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Commissions typically range from 25%-33% depending on whether in addition to providing eCommerce functionality Farfetch manages shipping, returns or other services. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

We also believe that by using stores effectively, Walmart mitigated some of the higher costs associated with the online channel” said Neil Saunders, Managing Director at GlobalData Retail. 66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences.

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

Hedge fund manager Edward Lampert, who is also Sears’ former Chairman and CEO and largest shareholder, purchased the company in bankruptcy proceedings for only $5.2 If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Do you like this content?

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

In 2015 Nike introduced self-lacing shoes. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 3. Carefully manage distribution. The shoe he created featured a waffle like sole that made it easier to grip the ground. Just do it.

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10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

With this is mind a number of Nordstrom stores offer a wide variety of services including: shoe repairs, personal styling, gift wrapping, a place to drop off online returns from other retailers, onsite alterations and tailoring, charity donation drop off, dry cleaning, merchandise monograming, and an endless array of beauty services.