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The Next Generation of Shoppers Needs a Next-Generation Strategy

Retail TouchPoints

This new way of shopping is a powerful retail trend toward simplifying, speeding and improving the online shopping experience. It is critical to provide consumers the right offer at the right time in the right location. And they represent a market segment that retailers can’t ignore.

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Nike’s Growth & Marketing Strategy: How it Grew Into an Icon

Indigo 9 Digital

Nike’s strategy for success is based on taking risks, crazy ideas that turn into bestselling products and a level of marketing genius that perhaps only Apple can match. Nike put nearly all of its marketing dollars behind Michael Jordan with that contract. In 2018 Nike took another risk during its 30th anniversary marketing campaign.

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5 Lessons Learned from Shake Shack’s Strategy & Growth

Indigo 9 Digital

Since the hot dog stand was so popular Meyer decided to bring the stand back to the park for two more summers before deciding to open the first Shake Shack location in Madison Square Park in 2004. Walmart, for example, became the largest seller of organic food in the United States in 2015 more than a decade after the first Shake Shack opened.

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The Men’s Beauty Care Market is Groomed for a Successful Future

Rangeme

And that care is showing in sales: the men’s beauty and personal care (BPC) market is expanding, with 2.2% According to market research company Kantar, 44% of British male consumers care about maintaining their appearance so across the Atlantic, the men’s BPC picture is the same. Man-shopping. In the U.S., last year over 2019.

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Top 8 Retail Events to Keep an Eye On in 2024

V Count

By familiarizing yourself with the latest tools and strategies, you can ensure that your business remains relevant and competitive in the rapidly evolving market. Lastly, you have the chance to observe and analyze the marketing and sales strategies employed by your industry peers at these events.

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Nordstrom Leaves Canada, 9 Reasons Why

Indigo 9 Digital

The most famous exit of all time is when Target abandoned 133 stores in 2015 after failing to make the model work after only two years in Canada. But the truth is Nordstrom’s failure in Canada can’t be simplified, by saying, as many are, that Nordstrom didn’t understand the Canadian market. So the question is, is it us or is it them?

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Alibaba vs. Amazon, 7 Differences & Similarities

Indigo 9 Digital

Alibaba has different websites to serve different markets including Lazada and AliExpress. Amazon operates as Amazon in international markets but with a unique url for each specific country it operates in. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.