How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data
Retail TouchPoints
DECEMBER 3, 2021
Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. And yet the process that brands use for bringing products to market to serve that consumer hadn’t evolved at all.
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