How Retailers like Rothy’s and Shinola are ‘De-Risking’ Product Design with Consumer Data
Retail TouchPoints
DECEMBER 3, 2021
If you owned tier one wholesale shelf space and you did a good enough job with top-down billboard-style marketing you had a lot of control of the entire path to purchase — you didn’t have to be responsible for what you created because you could create demand. [The MakerSights launched in 2015.
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