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How pop-ups helped inform Kat the Label’s new flagship store in Melbourne

Inside Retail

The lingerie and sleepwear brand is also set to expand its wholesale offering. Founder and designer Kate Nixon said that the business started in Byron Bay in 2015, with her hand-making lace bralettes and posting products online. Its packaging and shipping is biodegradable, and its online orders are carbon-offset.

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More Orders from Amazon will Soon be Arriving in their Own Packaging — Here’s Why

Retail TouchPoints

And yet that’s exactly what Amazon is doing with its Ships in Product Packaging (SIPP) program, which, as the name suggests, allows products to ship in their original box or bag without any added Amazon packaging. As a result, in 2022, 11% of packages globally were shipped without Amazon packaging , amounting to millions of deliveries.