2015, Consumer, Marketing Spend and Promotions

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

Retail TouchPoints

JANUARY 18, 2021

Given unprecedented levels of ASONTV spend in 2020, there will be a significant pent-up consumer demand for these extensively advertised products. Consumers quarantined in their homes have been watching more television than ever before. Ad Spend and Product Popularity. Lower rates, however, are only part of the story.

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The Google Ads Strategy of Purple Mattresses

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. Other direct-to-consumer mattress brands like Leesa have raised $32M. If you compare those brands, they all look pretty similar: Sell direct-to-consumer. In this article, I will show you how their unlikely story played out. Prefer the video version?

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Experience Retail Today

Retail Sales of ‘As Seen On TV’ Products Set to Explode Post-COVID

The Google Ads Strategy of Purple Mattresses

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