Remove 2015 Remove Consumer Remove Fast Fashion Remove Retail Trends
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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

Shein was recently valued at $66 billion and is now the largest fast fashion retailer in the United States. It only took Shein aournd 15 years to dethrone other fast fashion retailers in the United States like H&M and Zara. Some of these retailers include Trader Joe’s, Ross Stores and Burlington Stores.

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Quad Assortment and Pricing Data Illuminates Fashion Trends

Wiser

One noteworthy observation is the early adoption of the trend by large department stores, including Macy’s, Nordstrom, Kohl’s, and Target, while fast fashion retailers such as Forever 21 and Revolve Clothing arrive relatively later to the game. One interesting detail is the slight decline during this season.

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