More Private Label, Smaller Store Footprints: How COVID-19 Is Accelerating Existing Retail Trends
Retail TouchPoints
JULY 17, 2020
in 2014 to 40% in 2019. Even though discount products still make up the bulk of the category, the share of premium private label goods climbed from 15.7% over the past three years. Additionally, the percentage of consumers willing to pay the same or more for private labels over name-brand products rose from 34%.
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