Remove 2014 Remove Retail Trends Remove Returns Remove Wholesale
article thumbnail

Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Then there are those pesky returns. How often have you bought something online, then returned it without a second thought? For the retailer that’s a cost that eats into profits. Casper Casper is another direct-to-consumer brand onlookers have watched closely since it launched in 2014. At one point Casper was valued at $1.1

article thumbnail

6 of the Top Reasons Online Businesses Fail

Indigo 9 Digital

An innovative idea and a slick website might get customers excited but many founders eventually realize it’s actually pretty hard and expensive to acquire customers when you don’t have any retail stores. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly.

Returns 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. Consumers like to touch and feel products and let’s be honest returning online orders can be a hassle. Still not convinced? Live in the bra for 30 days”.

article thumbnail

The Benefits & Cons of Selling on Amazon, 10 Factors to Consider

Indigo 9 Digital

Commenting on the company’s Amazon business on a third quarter 2021 earnings conference call, Children’s Place CEO Jane Elfers said : “ with respect to wholesale, we remain laser-focused on strengthening our partnership with Amazon, and they continue to experience very strong sell-throughs on our product. Do you like this content?

article thumbnail

10 Ways to Improve the Customer Experience in Retail

Indigo 9 Digital

With this is mind a number of Nordstrom stores offer a wide variety of services including: shoe repairs, personal styling, gift wrapping, a place to drop off online returns from other retailers, onsite alterations and tailoring, charity donation drop off, dry cleaning, merchandise monograming, and an endless array of beauty services.