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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Shoppers were able to make purchases at a discount and split their payments into three instalments. It was all about boosting in-store shopping.

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The Role of Retail Displays During Market Uncertainty

Frank Mayer

Whether it’s due to a recession or a tightened budget, brands are always adjusting to shifting market conditions. And while not all brands scale back, many reevaluate their marketing spend during times of uncertainty. In fact, a 2014 Compliance Initiative Study by Shop!