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How US$4bn activewear brand Vuori builds community through bricks-and-mortar

Inside Retail

The direct-to-consumer brand was founded by Joe Kudla in 2014. Last week, the brand opened a 4500-square-foot space in the Flatiron District of New York City, its third store in the metropolis and 69th bricks-and-mortar location to date. What is fundamental is that every location must authentically embody the Vuori way of life.

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Al-Jawad Pike creates marble "immersive experience" for APL's Soho flagship in NYC

Dezeen

Five vanity rooms are each clad in distinctive coloured onyx or marble A teardrop-shaped column is located in the centre of the store, while boulder-like plinths positioned around the space are used for product displays. The textured display plinths were developed with a bespoke fabricator based in New York, who CNC-carved the forms.