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“We are expanding rapidly”: ShopBack Malaysia GM Eddy Han

Inside Retail

In February, ShopBack, a shopping, rewards and payments platform, partnered with Sunway Pyramid, a mall in Malaysia, on the ShopFiesta event to reward shoppers with promotions and giveaways. Since its inception in 2014, ShopBack has given out more than RM150 million in cashback and rewards to its users in Malaysia.