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From Barcodes to Bytes: Retailers Prepare for Next-Generation UPC

Retail TouchPoints

And in 2014, Inditex SA, which owns fast-fashion giant Zara, implemented RFID to effectively track all its products at every step in the process. Brands can include a number of features in a 2D barcode that can help improve and ease access to customer service. alongside a large QR code. A true win-win!