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Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

MARCH 15, 2022

On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. But don’t count YouTube out.

Marketing 304
Marketing Advertising Consumer Marketing Spend 304
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How to win over the modern savvy shopper

Inside Retail

JULY 21, 2021

“We work with thousands of brands to drive a better return on their marketing spend by connecting them to shoppers at the right moment meeting and exceeding consumer expectations and only charging retailers for performance,” explains Wilson. Cashrewards pioneered cashback in Australia, launching in 2014 and has been growing ever since.

Beauty and Health 130
Beauty and Health Advertising Returns Department Stores 130
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