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How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion

Retail TouchPoints

JULY 26, 2022

In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. Customers can try products for seven days and return what they don’t like at no charge. What some might consider a risky business move has paid off in spades for the brand.

Fashion 266
Fashion Wholesale Apparel Returns 266
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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

FEBRUARY 27, 2023

Since the company’s IPO in 1992, Starbucks’ stock has generated a return of more than 30,600% as of January 4, 2023 to investors. Even Warren Buffett would be impressed with those returns. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Stock options are not the only perk.

Payment Services 52
Payment Services Customer Experience Location Customer Retention 52
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