How T-Shirt Brand Goodlife is Using CPG Tactics to Conquer High-End Fashion
Retail TouchPoints
JULY 26, 2022
In 2014, fashion veteran Christopher Molnar decided to go after a white space he felt was being overlooked by the big fashion houses — premium essentials. For that reason, unlike other DTC brands, Goodlife went after wholesale contracts as well as developing its own channels, beginning with Nordstrom.
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