Starbucks’ Digital Strategy, Why it Outperforms
Indigo 9 Digital
MAY 10, 2023
Starbucks is a company that has long known that the future of retail is tied to technology. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. The company has also stated that: “digitally engaged customers purchase 2 to 3 times as many products as those that are not digitally engaged."
52 
Let's personalize your content