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Taylor Swift offers a masterclass in marketing. Here’s what retailers can learn

Inside Retail

You don’t have to be a marketing expert to know that Taylor Swift is a bulletproof brand that consistently improves, regardless of the challenges she faces or the challenges she sets for herself. Swift’s brand promise has always centred on quality products. The post Taylor Swift offers a masterclass in marketing.

Marketing 291
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DRINKS Sells Wine Insiders Brand to Focus on Core Alcohol Ecommerce Tech

Retail TouchPoints

Alcohol ecommerce solution DRINKS has sold the Wine Insiders brand, which it acquired in 2014, to the new brand management firm Full Glass Wine Co. The ultimate goal for Full Glass is to build a multi-brand wine marketplace, and as such the company said it is actively exploring the acquisition of other DTC wine companies.

Insiders

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Hugo Boss Taps Tommy Hilfiger Exec For CEO Spot

Retail TouchPoints

Until Grieder begins his tenure, CFO Yves Müller will serve as the Hugo Boss Managing Board’s spokesman. Since Grieder became CEO in 2014, the Tommy Hilfiger business grew from $6 billion to more than $9 billion in retail sales in 2019, and the Calvin Klein European business more than doubled in revenues and earnings.

Finance 190
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First Nations artists, Pride and mental health: Volley talks collabs

Inside Retail

According to Volley’s partnership manager Renee Jaeger, the NGA approached the brand after seeing Volley’s Wear it with Pride campaign. Volley’s content and marketing manager Anna Geason told Inside Retail that the best collaborations happen when there is an authentic connection between partner brands.

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Retail appointments for the week

Inside Retail

Williams names retail general manager. Williams has appointed Steven Woolley as its new general manager for retail. Having operated at the cusp of change for more than two decades, Steve is familiar with the market pace needed to deliver digital, cultural, organisational and functional change that builds competitive advantage,” R.M.

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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

Inside Retail

The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. He added that Skechers is the third largest athletic footwear brand in the US, and has a global reach in over 180 countries with over 4500 stand-alone stores. “We

ATS 246
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Founded by then-21-year-old Cami Téllez in 2019, Parade was initially created to fill a gap in the market for stylish and size-inclusive bras and underwear for Gen Z consumers. In January, P&G Beauty acquired Mielle Organics, a textured haircare brand founded by husband and wife team Melvin and Monique Rodriguez in 2014.

Apparel 246