eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. million on “refunds, returns, and discounts”. Since Casper launched in 2014 it has yet to make a profit. For categories like clothing and shoes the return rate is between 30% to 40%.
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