2014 Advertising Consumer Returns 
Indigo 9 Digital
NOVEMBER 16, 2023
By Tricia McKinnon Over the past decade direct-to-consumer businesses have popped up in nearly every corner of the retail sector. From mattresses sold by Casper to prescription eyeglasses from Warby Parker ambitious founders have taken a page from Amazon’s playbook hoping to sell goods directly to consumers online. million and $58.5
Indigo 9 Digital
JANUARY 11, 2023
When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. million on “refunds, returns, and discounts”. Let’s not forget about advertising.
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Indigo 9 Digital
JULY 21, 2023
By Tricia McKinnon If you are thinking about starting an online business which is often called a direct to consumer business in retail then you are not alone. And when your customers demand free shipping or when return costs add up a promising business can be put into jeopardy pretty quickly. High customer acquisition costs.
Indigo 9 Digital
SEPTEMBER 26, 2023
Even Warren Buffett would be impressed with those returns. In 2014 Starbucks introduced a complete tuition reimbursement program for employees located in the United States who worked at least an average of 20 hours per week. Selling a food item that consumers actively seek out on a regular basis is a great way to generate more traffic.
Retail TouchPoints
MARCH 22, 2023
Many brands, including Coach, Louis Vuitton, Samsung, WhatsApp and BMW have caught on to the benefits of this surreal and sensory approach to advertising. And it involves more than creating realistic visuals — it’s about knowing how to use multisensory design to appeal to consumers and convey a brand message. What is a 3D Billboard?
Indigo 9 Digital
MARCH 17, 2022
Menswear direct to consumer brand UNTUCKit realized this when it first tried to figure out how to acquire its first set of customers. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Consumers simply have less money to spend. As long as you can measure it."
Inside Retail
JULY 21, 2021
To engage the value-conscious consumer, it’s time to consider more effective marketing initiatives and strategies to win, through programs that offer acquisition, increased frequency, and long-term loyalty, like Cashrewards. “We Cashrewards pioneered cashback in Australia, launching in 2014 and has been growing ever since.
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