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Don’t be Fooled, Meta isn’t Abandoning Social Commerce — and Here’s Why

Retail TouchPoints

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

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One to watch: APAC goes all in on social commerce

Inside Retail

Covid-19 changed the way we purchase products and services. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce.

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11 Things to Know About China’s eCommerce Market

Indigo 9 Digital

billion annual active customers last year while JD.com had 552 million active accounts in the year ended September 2021. But its revenues only grew by 10% over last year, the lowest growth rate since Alibaba became a public company in 2014. China has the largest market for social commerce. Alibaba has a 47.1%