One to watch: APAC goes all in on social commerce
Inside Retail
JANUARY 16, 2022
We have found new ways to buy our favourite brand or our groceries, not only to fulfil our basic needs but often as an antidote to boredom. During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region.
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