Black Friday 2020 In-Store Traffic: An Expected Result in an Unexpected Season
Retail TouchPoints
DECEMBER 7, 2020
27) dropped considerably in comparison to last year. It’s only since 2013 that Thanksgiving Day shopping started to become an event, and judging from the fact that it has only contributed 1.5% This means that the drop in Black Friday traffic may benefit other, later dates before New Year’s. 26) and Black Friday (Nov.
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