‘This place enables curiosity’: Inside Levi’s Eureka Innovation Lab
Inside Retail
JANUARY 2, 2024
You don’t need to know anything about fashion, design, or technology to grasp that this is a place where creativity is nurtured and fed – as regularly as the batch of indigo dye the team keeps on hand, more for symbolic than practical purposes. You need tinkerers, you need problem-solvers.”
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