Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. Compare the experience of shopping for a new pair of shoes or yoga pants at Macy’s versus at Nike’s flagship House of Innovation store in New York. Nike also reduced its reliance on department stores.
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