Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. So making it available and affordable is a great play," said Marshal Cohen, chief retail industry analyst at NPD Group speaking about the new line. Both of these digital launches had strong results.
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