Nike’s eCommerce Strategy, 4 Reasons Why Digital Sales are Soaring
Indigo 9 Digital
MAY 30, 2022
Build your own platform by moving away from wholesale The year was 2013 and 81% of Nike’s business came from wholesale. Nike also reduced its reliance on department stores. Gone are the days when consumers flood department stores buying everything from shoes to appliances. Do you like this content?
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