The Brilliant Strategy Behind Supreme’s Success
Indigo 9 Digital
MAY 12, 2022
With consumers often driven by FOMO – a fear of missing out, traffic to Supreme’s website during one of its drops can increase by up to 17,000%. Many of the customers that race to get their hands on a Supreme drop often resell their merchandise online for as much as ten times the original retail price. Do you like this content?
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