Burger King’s Turnaround Strategy, 4 Things You Need to Know
Indigo 9 Digital
NOVEMBER 15, 2022
By Tricia McKinnon For a while there was a noticeable rivalry between McDonald’s and Burger King but at some point McDonald’s pulled ahead and hasn’t looked back since. Not wanting to be left behind Burger King is embarking on a transformation plan it hopes will win over the hearts of customers at home and abroad. More marketing spend.
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