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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

Then it began offering in app payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Back in 2009 it launched its mobile app.

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

Then it began offering in app mobile payments in 2011. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Starbucks is a company that has long known that the future of retail is tied to technology.

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Starbucks’ Strategy: 4 Actions it Used to Grow Into a $100 Bln Company

Indigo 9 Digital

Imagine having over 30,000 stores around the world and providing all of your customers with the same feeling. A great customer experience is always about a feeling. The last time you were out shopping how did you feel as soon as you entered the first store on your trip? Then it began offering in app payments in 2011.