Remove 2010 Remove Customer Experience Remove Fulfillment
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Digital Transformation Propels Burton’s Omnichannel Growth Plans

Retail TouchPoints

Ready to grow even further, the company launched a digital transformation to swap out its legacy systems, advance customer knowledge through data and provide a truly omnichannel customer experience. Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010.

Planning 317
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

There are multiple investment areas — customer experience, customer data, fulfillment spend — that tend to get prioritized more highly in digital-only businesses,” said Hilding Anderson, Head of Strategy for Retail, North America at Publicis Sapient in an interview with Retail TouchPoints at the time of the Saks deal.

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Inside the ‘Online Mall’ Simon has Created for its Outlet Brands

Retail TouchPoints

Buy.com was acquired by Japanese marketplace juggernaut Rakuten in 2010; Grover ran that company’s North American business for several years before joining a private equity firm that bought fashion site Bluefly.com , which he helped turn into a marketplace and then operated. Fulfillment Options Not Normally Available to Marketplaces.

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Getting to Grips with Gen Z

Retail TouchPoints

The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is constant, frequent and often unexpected. Gen Z consumers are neither easy to define nor predictable in their shopping habits.

Consumer 303
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How Castlery came back from the brink to disrupt the furniture industry

Inside Retail

The business allowed us to combine both elements because we had to solve very complex problems from product design, assortment, logistics, and customer experience. The second one would be the pain point of fulfilment. For a lot of retailers, the relationship with the customer ends at the transaction, and it’s outsourced.

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How Verizon Personalizes CX, from Engagement to Post Purchase

Retail TouchPoints

We began offering the option for customers to go online to make an appointment for a store visit in 2010, debuted the MyVerizon app in 2011 and began offering BOPIS (buy online, pick up in-store) in 2016. We also believe that when it’s used properly it can level up the customer experience in our eight channels.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. Joe Yan: Our strategic focus right now is to to keep improving the customer experience. Now, 12 years later, the similarly meteoric rise of apps like Shein and Temu has proven there’s still demand for Wish’s original proposition.

Planning 338