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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

Warby Parker Warby Parker which was founded over a decade ago in 2010 is often looked at as the crème de la crème of direct-to-consumer retailers. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. Warby Parker spent $43.3

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10 Ways to Succeed in Retail

Indigo 9 Digital

As big box retailers like Walmart, who are often located in off-mall locations, continue to grow so does the traffic in those locations. With this in mind several retailers are shifting their store network to off mall locations. Macy’s is also part of this group with plans to open more off mall locations. “We

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Understanding ESG and How to Build On It 

Rangeme

Amazon plans to completely power all of its business with renewable energy by 2025— five years ahead of its initial target. Also, Amazon bought 100,000 electric vehicles to use in cities like San Francisco and Los Angeles, with plans to expand to 14 more cities this year. May 28, 2021. 16 Pardilla, Ambar. June 17, 2021. June 24, 2021.