It’s Not Easy Being (Truly) Green — But it’s Worth it
Retail TouchPoints
FEBRUARY 26, 2025
And while there are certainly costs associated with going green (though it turns out greenwashing is often more expensive), sustainability has the potential to boost sales, cut costs and increase efficiencies including the bonus benefit of reducing product returns. consumers, according to Bain & Co.; Premium pricing: 50% of U.S.
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