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Parlour X founder Eva Galambos on her life as a luxury fashion buyer

Inside Retail

Tastemaker and entrepreneur Eva Galambos first opened the doors to her luxury multi-brand boutique Parlour X in 2001 in Sydney, when she began introducing major international labels to Australian consumers, from Balenciaga to Vivienne Westwood. . And this year, Parlour X is celebrating its 20th anniversary. In some ways yes, in some ways no.

Fashion 130
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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The evolution of pop-up stores took another significant turn in 2009 when the concept expanded beyond retail to encompass industries such as food and beverage, capitalising on the principles of ephemerality and exclusivity. The inherent buzz and anticipation surrounding pop-up stores further contribute to their appeal for luxury brands.