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Scarred by the 2008 Recession and COVID, 48% of Gen Z Frequently Shops at Discount Stores

Retail TouchPoints

That sense of unease is to be expected from a cohort shaped by both the 2008-2009 Great Recession and the COVID pandemic, and it’s had a big impact on their shopping choices: nearly half ( 48% ) say they shop the most often at discount/off-price retailers, and 25% frequently patronize dollar stores.

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Retail technology for building recession resilience

I Vend

Recessions have a tendency to widen the chasm between those retailers who are effective operators with inbuilt resilience, and those who can get by in good times, but struggle when the going gets tough. Retail Technology: Efficient in-store operations. Fast, reliable retail POS system and contactless payments for smooth checkout.