eCommerce and its Profitability Issue. Why its So Hard to Make Money
Indigo 9 Digital
JANUARY 11, 2023
The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. If getting the order to you is expensive what about returns? This process of ordering and returning goods is very expensive. Take mattress retailer Casper. In 2018 Casper spent $80.7
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