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How Starbucks is Using Mobile Apps to Significantly Increase Sales

Indigo 9 Digital

MAY 10, 2023

By Tricia McKinnon Starbucks is a company that has long known that the future of retail is tied to technology. Back in 2009 it launched its mobile app. That is a staggering accomplishment given that Apple users can make payments at a range of retailers while Starbucks users only have one option. Do you like this content?

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Starbucks’ Digital Strategy, Why it Outperforms

Indigo 9 Digital

MAY 10, 2023

Over a decade ago in 2009 it launched its mobile app. Customers using this feature can skip the line (most of the time) in store by placing their favourite order from the most convenient location whether that is at home or on the way to work. Then it began offering in app mobile payments in 2011. Do you like this content?

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Location Customer Retention Consumer Customer Experience 52
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