Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners
Inside Retail
MAY 1, 2024
It is removing all non-electric bikes from its offering and reversing course on its direct-to-consumer strategy as it looks to expand its market share. In 2022 I went to Brisbane and scouted the location there and we started straight away,” Niels Bark, Lekker’s CEO, told Inside Retail.
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