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When Decjuba was born in 2008, it was with a mission to make effortless fashion accessible. One of its key early challenges was fulfilling all of its online orders from a Victorian warehouse. The benefit of doing so is unlocking more inventory, getting closer to more customers, and speeding up fulfilment and delivery.
However, in the past two decades, the American mall has been standing on shaky ground due to factors like the 2008 recession and, more recently, the butterfly effect of the Covid-19 pandemic. As Baird warned retailers, “Omnichannel fulfilment is much harder in a mall environment (vs. In 2021, visits to all mall types were between 10.7
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