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Trillions in revenue and a million jobs: Unpacking JD.com’s 20-year roadmap

Inside Retail

The company began offering general merchandise in 2008, transforming JD from an electronics retailer to a full-fledged e-commerce platform, and launched an online marketplace platform in 2010. JD’s first overseas expansion attempt JD.ID [the company’s offering in Indonesia] didn’t end so well due to intensive competition in the local market.