2008, Brand Management and Location - Experience Retail Today

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2008

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Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

Retail TouchPoints

JANUARY 30, 2025

But recently, a lesser-known division of Gordon Brothers found itself in the spotlight when the company sold the iconic British brand Laura Ashley to brand management firm Marquee. The deal was managed by Gordon Brothers Brand Division, which had spent the previous four years revitalizing Laura Ashley after its 2020 bankruptcy.

Brand Management

Brand Management Management Fashion Consumer

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

From Pop-Up Stores to Seamless Experiences The economic recession of 2008 shifted attention towards alternative retailing formats like pop-up stores. Brands must continuously find new ways to connect with customers and present their offerings in relevant ways. Ghalia BOUSTANI.

Customer Experience

Customer Experience Brand Management Management Shopping

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Inside Gordon Brothers’ ‘Asset-Light’ Strategy to Rejuvenate the Laura Ashley Brand

From Pop-Up Stores to Seamless Experiences

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