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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

“We’ve been able to sell lots and lots and lots of products, to the point that TikTok is quickly becoming one of our larger [points of sale].” But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise.

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