e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s We had 27 of our own boutiques. But in 2019 e.l.f.
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