How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retail TouchPoints
MARCH 1, 2024
He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We also get end-to-end accountability in the supply chain.”
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