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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

“A few years ago, a prestige brand introduced a new primer format at a $52 price point that quickly became a top primer in prestige,” said Amin. “We e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.]

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The Downfall of Sears, 5 Reasons Why it’s Struggling to Survive

Indigo 9 Digital

By Tricia McKinnon Did you know that at one time Sears was the largest retailer in the world? But at some point there is a tipping point when a company fails on so many fronts it’s impossible to get back up. That insight was the impetus for Sears’, at one time, immensely popular, catalog. That was back in 1969.

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6 of the Best Ways to Retain Customers in Retail

Indigo 9 Digital

Consumers buy things from people and retailers they trust. That’s why you still shop at the mom and pop grocer across the street from your home. If you look at companies like Apple and Amazon they do a really good job of increasing sales from their existing customer base. Do your customers marvel at your product?