e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
“A few years ago, a prestige brand introduced a new primer format at a $52 price point that quickly became a top primer in prestige,” said Amin. “We e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.]
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