Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize
Retail TouchPoints
AUGUST 20, 2020
The old mantra of “data is the new oil,” first uttered by tech entrepreneur Clive Humby in 2006, should vibrate with new life and energy now because of what we’ve since learned of its value in shaping consumer expectations. Take a look at the net profits of most traditional retailers. Think that’s a reach?
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